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No hay nada como el papel digital analógico...

I work for a company that provides print and mail services — i.e. creating paper copies of user-supplied documents and mailing them to user-supplied addresses — to all sorts of businesses. When we get a new account, one of the final stages to our set-up process is new client training, where we show them how to use our website and manage the details of their account.

I recently was training a new client and, when we got to the "Custom Messages" section of our site, where clients can create text that will appear in specific spots on the documents that we print. As the client typed in the contact details for their company, the website address automatically turned into a link. Then the client paused for a second.

"I have just one thing that makes me uneasy about this whole thing," he said, "when we mail these documents to our customers, I don't want them to be able to click on that link to go to our site."

Perplexed, I responded, "well these documents are printed out... on paper... and mailed to your customers. So... they... uh—"

"Yeah," he jumped in, "but they're still links. Won't they be able to click them?"

I nervously chuckled, waiting for him to laugh back. But he was serious. "Don't worry," I explained, "when we print this on the paper we make sure to disable the link."

"Good," he said, "I think our customers would be too clueless to realize what happened."

Enlace (clickeable): Web 0.1 Forms - The Daily WTF